AVVJ
The following project presents a concept of visual identification for an association involved in cultural animation, with a special focus on audiovisual activities such as VJing. The concept is based on generative graphics, which in a way describes the very nature of vjing: creating images and shapes with light. As a result, the identification, as well as all visual elements, "fall" in and out of focus.
As for strategic aspects, it's meant to be insider thing, made for self promotion between similar people and as a "business card" of sorts for a group of people with shared ideals and interests.
This is unfinished project from 2022, although I enjoyed the main visual idea a lot, so I've decided to share it.
